Why every content creator should have a podcast...

This may be a little surprising...

Author

Jamie Gardiner
October 28, 2024 • Estimated Reading Time: 5 minutes

In partnership with

Hey folks,

Let’s talk about podcasts for a second. I mean, who doesn’t love a good podcast? It’s like having a dinner party in your ears, complete with lively conversation, tasty tidbits of knowledge, and sometimes, a little bit of humor (or a lot, if you’re tuning into the right ones).

I still remember the first podcast I ever listened to. I was skeptical at first, thinking, “How good can people be at talking about their niche for an hour?” But boy, was I in for a surprise! It was like eavesdropping on a conversation between two of my smartest friends who just happened to be experts in their fields. I felt smarter after just one episode. It’s the ultimate intellectual cheat code!

The Power of Connection

Podcasts are all about connection. Whether you’re listening to marketing tips, personal development strategies, or hilarious anecdotes, each episode is an opportunity to engage with your audience on a deeper level. And here’s the kicker: they feel personal. It’s as if you’re part of a small group of friends hanging out, sharing insights, and laughing together.

In my journey of running my ad agency, then later coaching and affiliate marketing and navigating the wild world of digital marketing, I realized that creating my own podcast could be a game changer. It’s one thing to post on social media or send emails, but it’s entirely another to have a platform where I can have real conversations, share stories, and dive deep into topics that matter to my audience.

I was already producing content on Facebook, and Youtube, so I thought adding another platform couldn’t hurt.

Why You Should Consider Podcasting

If you’re not leveraging podcasts in your business strategy yet, you’re missing out on a goldmine of opportunity. Here’s why:

  1. Building Authority: When you share your expertise through a podcast, you’re establishing yourself as an authority in your niche. People love to learn from someone who sounds knowledgeable and passionate.

  2. Creating a Community: Podcasts foster a sense of belonging. Listeners feel connected to you and to each other. You’re not just broadcasting; you’re inviting them into a community where they can engage and participate.

  3. Engagement: Your audience can listen while doing dishes, driving, or working out. It’s a flexible medium that allows them to absorb your content without carving out dedicated time to read.

  4. Long-Lasting Content: A podcast episode can continue to generate leads long after it’s released. People can stumble upon an episode months or even years later, and you’ll still be providing value.

  5. Networking Opportunities: Having guests on your show opens doors for networking. You can build relationships with industry leaders and influencers, expanding your reach and credibility.

Speaking of guests, click below if you’re wanting to either find guests or get booked on more podcasts…

Save 13 Hours Weekly of Podcast Pitching with PodPitch.com

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

  • Log in with your email

  • Load your brand info

  • Click "automate"

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

Big brands like Feastables are already using it instead of expensive PR Agencies.

A Personal Touch

In my own experience, launching my podcast allowed me to connect with my audience on a much more personal level.

I shared stories of my ups and downs, the lessons I learned while running my ad agency, and insights that could help others navigate their own journeys.

The feedback has been overwhelmingly positive—listeners often reach out to say how much they’ve enjoyed an episode or how it resonated with them.

So, whether you’re considering starting a podcast or just diving into your favorite episodes, remember that these conversations are valuable. They provide a space to share knowledge, connect with others, and grow as both an individual and a professional.

If you’re curious about how to get started or need some tips, feel free to reach out. I’m no expert, but I may be able to help…

Cheers to engaging conversations and building connections,

Jamie

Reply

or to participate.