What a sweaty jogger taught me about ad conversion (weird but true)

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Hey Folks,

Picture this...

There I was, huffing and puffing around the Tan like a steam engine with asthma, when something fascinating caught my eye.

Two paths diverged in a botanical garden...

One was the "official" route - you know, the one with proper signage and everything. The other? A worn-down "desire path" created by thousands of footsteps choosing their own adventure.

And that's when it hit me harder than my post-run protein shake...

This is EXACTLY what happens with our ads!

We create these beautiful, "official" paths we want our customers to take. Perfect copy, stunning visuals, the works. But sometimes (okay, let's be honest - often), they create their own path to conversion.

The question is - how do we know which path is actually working?

cue dramatic pause

This is where things get interesting...

I recently discovered this AI-powered tool called Neurons that's basically like having a PhD in consumer psychology sitting in your back pocket (minus the student debt and fancy certificates).

Here's the cool part:

Instead of guessing which ad version will convert better (or waiting weeks for A/B test results), this bad boy instantly tells you what's going to grab attention and stick in people's minds.

Think of it as having X-ray vision for your ads.

• Want to know if your ad will convert before spending a penny? ✓

• Need to boost brand recall faster than I can run around the Tan? (which, let's be real, isn't that fast) ✓

• Want to A/B test creative without waiting for your hair to go grey? ✓

Here's the thing though...

Just like those desire paths in the gardens, your customers are trying to tell you something. The difference is, with Neurons, you don't have to wait for them to wear down the grass to know which way they want to go.

If you're tired of playing guessing games with your ad spend (and let's be honest, who isn't?), you might want to check this out:

2x conversions by pre-testing your ads? Yes, it's possible!

• Get instant AI feedback on your campaign creatives.

• Improve brand visibility and memorability.

• Tweak ads for maximum engagement and performance.

Book a Neurons Session Today

Because sometimes the best path to conversion isn't the one we planned - it's the one our customers naturally want to take.

Time to get scientific about those conversion rates (without needing to wear a lab coat),

Jamie

P.S. Speaking of paths, I'm heading back to the Tan tomorrow. This time I'm bringing my phone to track my route. Maybe I should run Neurons on that data too? 😉