😭The 'Marty Effect' - why I'm trusting a stranger with 6-figures

Hey Folks,

Ever notice how you become friends with someone just by seeing them around?

No actual conversation needed. Just... presence.

There I was, cruising through the charming town of Amberley, New Zealand (future home of yours truly, but more on that in a bit), when I kept seeing this one guy's face EVERYWHERE.

Billboards. House signs. Local business directory.

His name was Marty, and he was apparently THE master builder in town.

Here's the weird part...

By the time I actually met him to discuss building our future home, it felt like I already knew him. Like bumping into an old mate at the pub rather than a first-time business meeting.

And you know what?

We're probably going to hand this "stranger" several hundred thousand dollars to build our home.

insert mind-blown emoji

This, my friend, is the power of what behavioral scientists call the "mere exposure effect" - or what I call the "hey, I know that face!" phenomenon.

It's why big brands splash their logos everywhere. It's why you suddenly crave KFC after driving past their signs 47 times. It's why that annoyingly catchy jingle is still stuck in your head from 2003.

(Sorry about that last one. I know you just started humming it.)

But here's the thing that's been keeping me up at night (well, that and the ridiculous amount of Coffees I consumed in Christchurch)...

Most business owners are SLEEPING on this superpower.

They're stuck thinking billboard and out-of-home advertising is:

• Too hard to organize

• Too expensive

• Too "old school"

Meanwhile, their competitors are living rent-free in their potential customers' heads.

That's why I got stupidly excited when I discovered AdQuick.

Picture this: All the power of out-of-home advertising (you know, the stuff that just got me to trust a complete stranger with my future home), but without the usual headaches of:

• Calling 47 different vendors

• Negotiating with Susan from accounting about budget

• Playing email tag for 3 weeks straight

• Wondering if you're getting ripped off

They've basically taken everything painful about outdoor advertising and made it... not painful.

(Think Uber, but for billboards. Sort of. Kind of. You get what I mean.)

Look, here's the deal...

While I was bouncing between Picton, Blenheim, and the gorgeous Marlborough Sounds, I couldn't help but notice how the businesses that were "everywhere" felt more trustworthy than the ones I'd never heard of.

Just like Marty.

The question is: Are YOU going to be the Marty in your industry? The one everyone feels like they know before they even meet you?

Or are you going to let your competitors hog all the mental real estate?

If you're ready to be everywhere (without the everywhere-headache), go check out these guys below…

Modernize Out Of Home with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.

You can learn more at www.AdQuick.com

To being memorable,

Jamie

P.S. The Coffees in Christchurch really are ridiculous. But that's a story for another day...