Familiair with the term; Hemingway Heckler?

Well, my guess is the answer is a resounding 'no' as I just made that up...

See I was having some to and fro in the old Facebook messenger the other day with a marketing Samurai....

You know the type....Wise, sage-like, but with the capacity to come up with marketing ideas so sharp they'll cut you if you stare at them too long....

​​Ahh, but like, in a good way I mean.

Anyways, we were joking around about the hemingway app. It's a free piece of software that improves your writing. (check it out at hemingwayapp.com

I don't use it as much as I should.

​We figured it would be funny if instead of recommendations to improve your writing, it just spat out insults and heckles at you....

"You call that a sentence? Pfft, I've seen amoeba write better!"

"What do call a marketer that can't write content? YOU hhahaha"

Kinda like Statler and Waldorf from The Muppets.

​So I had a chuckle about this and went about my way...

Then it dawned on me....

.....What if this heckling app already existed?

I did ONE teensy google search and it turns out that there's an annual competition in Florida to find an Ernest Hemingway lookalike.

It has dozens of dudes rocking up each year to compete and has become somewhat of a fraternity.

Classic.

Folks will do anything these days.

The lesson?

In marketing and in life, there will always be a lot of copycats.

We've seen in through SAA months after we started blowing up.

........But....

There can be only one of you.

That's your super power.

Lean into it.

Some folks will like you.

Some will not.

That's life.

The folks that see value in what you do will stick around and those are the folks you can serve.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

To your success,

Jamie